What Limitations was the first in a series of one-night art events to benefit Creativity Explored, a non-profit art studio that helps artists with developmental disabilities create and sell their work.
I lead the identity creation process and delivered print collateral, digital collateral, marketing emails, and a folding guide that served as a one-of-a-kind take-away for the first 50 attendees.
This project was a collaborative effort with Brit Epperson of Studio Plow for Herman Miller & Creativity Explored.
I made some initial mock-ups to see how the folding guide would work and to be absolutely sure I was using the correct page layout in the construction of the guide. It also helped when pitching the idea, as I had something physical to show and describe.
For something special for the first 50 attendees, each person received a folding guide with a one-of-a-kind giclee art print by a Creativity Explored artist.
The giclee print fit nicely within the guide so when the last panel was unfolded, an art piece was there to greet them!